Media & Communication

 

 At  JLYLES we will provide information to the public in order to present a specific view of a product or organization. We aim to be less obtrusive, and aimed at providing a more comprehensive opinion to a large audience in order to shape public opinion. Unlike advertising, JLYLES professionals only have control until the message is related to media gatekeepers who decide where to pass the information on to the audience. By collecting, verifying, presenting, and editing  news for presentation through the media, in this sense, refers to the study of the product and production of news. JLYLES will be involved in looking at how news is produced, and how it is disseminated to the public through mass media outlets such as newspapersnews channelradio stationtelevision station, and more recently, e-readers and smartphones. The information provided pertains to current events, trends, issues, and people.

Event Websites  &
Small Business Websites

J. Lyles Art and Design Department will provide our clients with consistency. Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. J.LYLES understands the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. we take careful consideration  to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Our designers  consider the reputation of the owner or business the site is representing to make sure they are portrayed favorable.

Small Event Photography &
Portrait Photography

At JLyles we  pride ourselves on our professionalism, expertise, and attention to detail. You the customer, are our #1 priority. We understand the importance to photograph the significant moments in every event, whether it be a corporate event or a private event. With us, you can be confident that you're hiring the event photographer that gets the right shots without disturbing or interrupting your guests. We can help you make a lasting impression whether you're looking for corporate or portfolio headshots. We know how important your image is, and we're here to make you look your best! When you work with us, you can feel confident that you'll get great, professional headshots.

Logo Design

 Designing a good logo often requires involvement from a marketing team teaming with the graphic design studio. Before a logo is designed our designers will have  a clear definition of the concept and values of the brand as well as understanding of the consumer or target group. Our steps in the logo design process include research, conceptualization, investigation of alternative candidates, refinement of a chosen design, testing across products, and finally adoption and production of the chosen mark.. A logo is the visual entity signifying an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be combined). Ideographs, such as Chase Bank, are completely abstract forms; pictographs are iconic, representational designs; logotypes (or wordmarks) depict the name or company initials. 

Social Media

 We use social media platforms and websites to promote a product or service.

Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.

In 2014, over 80% of business executives identified social media as an integral part of their business. Business retailers have seen 133% increases in their revenues from social media marketing.

Blog

Our  Alkaline Nutrition Blog will be responsible for the provision of essential nutrients necessary to support human life and health. Generally, people can survive up to 40 days without food, a period largely depending on the amount of water consumed, stored body fat, muscle mass and genetic factors. Poor nutrition is a chronic problem often linked to poverty, poor nutrition understanding and practices, and deficient sanitation and food security.  Malnutrition and its consequences are immense contributors to deaths and disabilities worldwide. Promoting good nutrition helps children grow, promotes human development and eradication of poverty.

 

 

 

 

Podcast

Video podcasting is also helping build businesses, especially in the sales and marketing sectors. Through video podcasts, businesses both large and small can advertise their wares and services in a modern, cost-effective way. In the past, big businesses had better access to expensive studios where sophisticated advertisements were produced, but now even the smallest businesses can create high-quality media with just a camera, editing software, and the Internet.

© 2018 by  J.LYLES  & Company

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